Technology Behind Iris Alerts What is it? | How it works | Methodology What it is Iris Alerts is based upon a new generation of web applications that permits the transmission of multimedia content to any type of electronic device. How it works Iris Alerts is based on the same standards as RSS and our ¨Push¨ system of alert delivery permits the syndication of contents independently of the media format in which the information is being transmitted. Methodology We utilize the "SD" model of development software based on the independence between processes, data, and technology to develop our products.  Our ability to resolve problems is accredited to a dynamic and interactive focus that seeks to simultaneously optimize these three areas.