Practical Cases Barcelona City Hall | La Redoute | Buy VIP In this section, we will see practical exemples of how our application can improve our clients' communication. Barcelona City Hall The City Council of Barcelona uses Iris Alerts to promote and increase visits to their new webpage Innova.  During the first year while Iris Alerts was in operation, it had produced approximately 200,000 downloads of the application for the City Council of Barcelona.   The project was made in 2 phases. In the first phase, a customized RSS reader was created, allowing visual content with the news, subventions,... This way, when the content on the Web changes, it is automatically received by the RSS reader. Once the tool was  mainly accepted by the users, new features were added like the system of podcasting, the ability to see videos in real time, and the dynamic organization of the directories structure that allow the users to incorporate as many feeds as they wish and to organize them in folders. The system incorporates the possibility to send alerts "push" to the readers, so that content can be sent like satisfaction surveys, formation courses, or e-learning capsules to groups of users and follow the actions. Benefits for Barcelona City Hall:  Increased the visits number to the portal by 120%,  Presence of their logo on 200,000 desktops,  Keep the user up to date with the latest news in real time. La Redoute La Redoute belongs to the RedCats  group, number three worldwide in its sector. With more than 80 years in the textile preparation market and remote distribution, they are also the leader in France.La Redoute e has decided to trust in Iris Alerts as their supplier for the desktop alerts software. Benefits for La Redoute:  The alert comes up in the users’ desktop, displaying informations to them about the company products, always with the consent of the user.  The users go directly to the product purchase page when they click on it. Buy VIP Utilizing Iris Alerts, BuyVip is able to send alerts about the best deals and purchases to their members. The user can receive the best offers in time without even opening up a webpage. Users also have the ability to forward the deals and alerts to other users who might also be interested. They are increasing their sells by 25% since the implementation. BuyVIP is a private online shopping community founded in 2006 and operating in Spain, Germany and Italy. Members of this community have the opportunity to participate in sales campaigns that run for a limited time and involve limited quantities of selected life-style or fashion products and brands. Benefits for Buy :  25% increasing sales,  Viral tool,  Direct communication with the customers.