Everyday millions of users visit the popular video sharing website, www.YouTube.com on a regular basis to upload, view, and share video clips. However, in YouTube´s second year new functions were added to further enhance user abilities; the most popular being Real Simple Syndicaion (RSS) to subscribe to content feeds. RSS is an XML based format used for content distribution and syndication. Subscribing to RSS Feeds allows users the convienence of receiving custom, up-to-date videos without having to regularly check the site for updates.
RSS takes an innovative approach to YouTube marketing technology by allowing users the luxury of being able to customize the videos they choose and the convience of being alerted when new videos have been added without the hassle of having to browse millions of videos. YouTube offers several RSS feeds for categorized groups of videos such as: recently uploaded, top viewed, etc. as well as customized feeds for users and tags. In order to keep track of videos, RSS has proved to be a huge time saver for many users that choose to take advantage of the unique feature, seeing as to how the videos are convienently delivered straight to the users desktop. YouTube´s innovative approach of incorporating RSS will forever change the way we view videos, one video at a time.